Bath and Shower in Hungary

Bath and shower continued to post dynamic growth rates in both current value and volume terms in 2016, mainly thanks consumers’ improving financial situation, which raised volume purchases further. On the other hand, manufacturers strongly influenced consumers with frequent promotions and discounts, as well as pampering them with new fragrances and sensory experiences. In recent years, bath and shower products fulfilled not only sanitary needs, but also the requirements for refreshment and pampe...

Euromonitor International's Bath and Shower in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BATH AND SHOWER IN HUNGARY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Avon Cosmetics Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Hungary Kft: Key Facts
Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Hungary Kft: Competitive Position 2016
Coty Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 4 Coty Hungary Kft: Key Facts
Summary 5 Coty Hungary Kft: Operational Indicators
Competitive Positioning
Summary 6 Coty Hungary Kft: Competitive Position 2016
L'Oreal Magyarorszag Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 7 L'Oreal Magyarorszag Kft: Key Facts
Summary 8 L'Oreal Magyarorszag Kft: Operational Indicators
Competitive Positioning
Summary 9 L'Oreal Magyarorszag Kft: Competitive Position 2016
Executive Summary
the Overall Market Sees Growth Thanks To Economic Upturn
Special Offers and Shopping Weekends Attract Consumers
Retail Channels Are in Competition With One Another
High-tech, Multifunctional, Pampering New Products Attract Consumers
Positive Outlook for the Forecast Period, With More Premiumisation Expected
Key Trends and Developments
Discount Coupons and Shopping Weekends Create Interest in 2016
the Growing Role of Private Label and Its Effect on Distribution
Consumers Look for Innovation and New Products in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources